Construction
Social Media in the Construction Industry
Construction companies were beginning to embrace social media as a way to market services, recruit employees, manage projects, and communicate with clients. In this Bean, Kinney & Korman article published in the BKK Construction & Land Use Newsletter, Juanita F. Ferguson explains that tools such as LinkedIn, Facebook, Twitter, blogs, RSS feeds, and project webcams allowed contractors to showcase work, share updates, and strengthen their brands. The article notes that social media could be a…
December 1, 2010